Our Story
We are market leaders, innovative business women and discerning lifestyle and design experts.
In a sea of all the “moderns” from mid-century to farmhouse, in an age of gray, beige and solid, Society Social stands out. We are here to make an enthusiast stand against basic catalog looks and run-of-the-mill brands. We are here to brighten your home and your instagram feed.
Proudly female founded, female led and minority owned
About Roxy Owens
From an early age, Roxy Owens was immersed in the world of furniture and design. Growing up in Hickory, North Carolina—widely regarded as the furniture capital of the world—she had a front-row seat to the industry. As a young adult, she began attending High Point Market, a premier trade show, and later pursued a business degree at NC State. But her passion for design led her to New York City, where she attended the prestigious Parsons School of Design, learning from retail and design veterans.
After graduating, Roxy accepted a position in an Executive Development Program, eventually landing in a buying office where she managed the product assortment for 300 stores nationwide. While this role provided invaluable retail experience, she quickly realized the corporate cubicle life wasn’t enough to fulfill her creative ambitions. Drawing inspiration from her upbringing, and armed with corporate savvy, she returned to her roots. In August 2011, Roxy launched her own furniture line, Society Social, through e-commerce. Just a few months later, in November, House Beautiful featured a rattan table from her debut collection in their “Best” issue.
Like many founders, Owens started her brand with herself as the ideal customer in mind. As a self-professed design junkie, she had long coveted the custom upholstered pieces that filled the pages of shelter magazines. A velvet green tasseled sofa in one of Tory Burch’s apartments became a personal design touchstone. With that inspiration, Owens launched Society Social with a vibrant, traditional aesthetic and a focus on customization, offering design elements—tassels, trims, and bold hues—that had traditionally been reserved for the trade. Vivid upholstery? Absolutely. Tassels and fringe? Always. Welcome to the world of Society Social!
Behind the Brand
“I started the brand for that customer who wanted high design but couldn’t afford it—that was me!” says Owens. “I had two upholstery pieces, and six bar carts—Mad Men was big. Every one of them could be finished in a custom color, and we had fabric options.”
Designed with everyday gatherings and celebrations in mind, Society Social’s colorful collection has caught the eye of tastemakers including Elle Decor, Traditional Home, Harper's Bazaar, Architectural Digest, Town & Country Magazine, Forbes, Fast Company, Brides, InStyle, Glamour, Oprah, Southern Living, Coastal Living, Country Living, HGTV, Marie Claire, Better Homes & Gardens, Real Simple, Good Housekeeping, My Domaine, Apartment Therapy, Refinery 29, Teen Vogue, Coveteur and The Zoe Report. Roxy has also made appearances on national TV and hosted her own pilot “Carolina Reno” for HGTV. She currently serves as the host of ABC’s “Secretly Awesome,” a show that spotlights unique small businesses across the nation.
Most recently, Forbes declared her “Pioneer of the Modern Day Traditional Design Movement" and just one year after opening, House Beautiful selected her brick and mortar, Society Social Charlotte, as one of the “Best Home Stores in the Nation."
