Our Story

Society Social is a digitally native, design driven lifestyle brand with a new school approach in an old school business. Founded by Roxy Owens in 2011, we thoughtfully design and expertly curate an edited mix of custom and ready to ship furniture and home decor for the decorating enthusiast and modern traditionalist.

We are market leaders, innovative business women and discerning lifestyle and design experts.

In a sea of all the “moderns” from mid-century to farmhouse, in an age of gray, beige and solid, Society Social stands out. We are here to make an enthusiast stand against basic catalog looks and run-of-the-mill brands. We are here to brighten your home and your instagram feed.

Proudly female founded, female led and minority owned

About Roxy Owens

From an early age Roxy Owens was no stranger to the world of furniture and design, having grown up in Hickory, North Carolina, known to many as the furniture capital of the world. She began attending High Point Market as a young adult and years later, after earning her business degree from NC State, she was off to New York City to attend the renowned Parsons School of Design.

Post-graduation, Roxy accepted a position in an Executive Development Program eventually being placed in a buying office managing the assortment for 300 stores nationwide. Despite gaining invaluable retail experience, she realized cubicle life wasn’t enough. Committed to starting something of her own, inspired by her family’s furniture story and empowered by her corporate training, she returned to her roots. In August of 2011, Roxy took to e-commerce and proudly launched her very own furniture line, Society Social. By November 2011, a rattan table from her first collection was featured in House Beautiful’s “The Best.”

Like many founders, Owens launched her brand with herself as the first test audience. She was a design junkie, and had long lusted after the custom upholstered pieces that populated the pages of House Beautiful. A velvet green tasseled sofa in one of Tory Burch’s apartments served as a design lodestar; Owens began crafting Society Social with a vibrant traditional aesthetic and customization options that were normally reserved for the trade. Tassels, yes. Trim, yes. Blazing hot pink upholstery? Also yes.

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Behind the Brand

“I started the brand for that customer who wanted high design but couldn’t afford it—that was me!” says Owens. “I had two upholstery pieces, and six bar carts—Mad Men was big. Every one of them could be finished in a custom color, and we had fabric options.”

Designed with everyday gatherings and celebrations in mind, Society Social’s colorful collection has caught the eye of tastemakers including Elle Decor, Traditional Home, Harper's Bazaar, Architectural Digest, Town & Country Magazine, Forbes, Fast Company, Brides, InStyle, Glamour, Oprah, Southern Living, Coastal Living, Country Living, HGTV, Marie Claire, Better Homes & Gardens, Real Simple, Good Housekeeping, My Domaine, Apartment Therapy, Refinery 29, Teen Vogue, Coveteur and The Zoe Report. Roxy has also made appearances on national TV and hosted her own pilot “Carolina Reno” for HGTV. She currently serves as the host of ABC’s “Secretly Awesome,” a show that spotlights unique small businesses across the nation.

Most recently, Forbes declared her “Pioneer of the Modern Day Traditional Design Movement" and just one year after opening, House Beautiful selected her brick and mortar, Society Social Charlotte, as one of the “Best Home Stores in the Nation."

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