Behind the Brand > The Social Diary

A One Stop Holiday Shop Does Exist! You're Invited!

It's the most wonderful time of the year! In addition to stocking our flagship store with our signature Society Social holiday gifts and accessories, we're excited to announce our upcoming Holiday Bazaar, a collective female founded event taking place on November 4th from 5-8pm. No RSVP needed! Get to know each brand below and take a peek at their wonderful product! We hope to see you there!

INSLEE FARISS: 2022 illustrated calendars & art prints!

Inslee Fariss is a Raleigh, North Carolina based artist. Inslee's whimsical and playful creativity is an identifying thread woven through all her artistry. Her brush brings lightness to everything she puts down on paper (or canvas) For the past decade she has worked with wonderful clients - both private individual commissions and for large companies. Each day offers up unexpected new opportunities for creativity.

DOGWOOD HILL: Holiday wrapping paper, gift tags, stationery & more!

Our story began in 2014 when our founder, Jennifer Hunt—a busy mother of two who moonlights as an accountant and an art dealer—waited a touch too long to order her holiday cards. Like many busy women before her, Jennifer found that booking an artist to create the hand-crafted cards she wanted was not a possibility. She took to the web, but her efforts were futile. No one was delivering online customizable calligraphy and art-driven holiday stationery. That is when the idea sprung for a website where discerning customers could go for hand-made cards that were thoughtfully and gorgeously created featuring art by real artists. No need for pricey design fees, lengthy production times or settling for the mass-produced.

With its collective of thirty artists (and growing!) and its team of in-house graphic designers who bring the art to life through thoughtful product design, Dogwood Hill is able to supply products within ten days that are as unique as the intended recipients. With each artist's distinctive style, you’ll find an item to suit your taste. Artwork is created by hand, the paper is luxurious and, to ensure your photo-based cards feel truly your own, we’ve made it easy to upload photos and personalize messages. No detail is overlooked. We believe stationery should reflect the sender’s personality and delight the recipient and that is what we strive to deliver through the Dogwood Hill: Design-driven cards that inspire.

LAKE PAJAMAS: Cozy pajamas and robes for women and kids!

LAKE believes that the most comfortable part of your day should be celebrated, from sleepy Saturday mornings to wind down time with loved ones, through all of life's coziest moments. The collection, inspired by summers on the East Coast, started with a simple silhouette, a classic stripe, and the softest fabric imaginable; 100% Peruvian Pima Cotton. Now, LAKE offers pajama perfection for women, men, and children with collections that extend to casual wear beyond the home too. Join LAKE in finding comfort in the everyday, and sharing that comfort with those you love. Founded in Savannah, Georgia in 2016, you can find LAKE at their stores in Charleston and Atlanta, and online at

LOREN HOPE: Luxury costume jewelry handcrafted in small batches!

Within the Newport flagship store, collections are created that comprise everything from delicate pieces that can be worn every day to items made for a bride during the biggest celebration of her life. The collections are designed with the modern woman in mind—feminine with a radiating personality, and not afraid of a new perspective. Serving as a bridge between nostalgia and modern design, the pieces in the Loren Hope collection also celebrate the artistry behind vintage jewelry while incorporating dynamic designs that speak to today’s consumer. The combination of sentimentality and forward-looking art celebrates women who have collected jewelry for generations while aiming for new audiences who prize originality and flair in their collections.

While every piece from the Loren Hope collection is profoundly different, each item shares ornate and whimsical elements that showcase the meticulous design and attention to craft behind each piece. The items in the collection complement each other in featured articles, on the website, and on the ears, wrists, and necks of the women who wear the pieces. Many of those who purchase Loren Hope items become brand ambassadors, serving as the biggest supporters and eagerly awaiting their first glimpse of next season’s designs. To many, the collections, season after season, represent the finest in the art-meets-jewelry world and the finest in affordable luxury. Loren Hope jewelry has been featured in Vogue, ELLE, InStyle, Real Simple, The Zoe Report, Glitter Guide, SELF, Southern Living, Redbook, Refinery 29, and other national publications.

BOOKOUT BLOOMS: Pre-order floral arrangements and centerpieces for your holiday tablescapes!

Ashley is the owner and head designer of Bookout Blooms and in just three years has designed and set up over 100 weddings! Ashley was named Charlotte's "Top 30 under 30" in Charlotte Agenda's 2017 issue. Located in the heart of South End Charlotte inside the Historic 'Atherton Mill' building, (right next to us!), Ashley sells fresh cut flowers and custom designs 5 days a week.

LELE SADOUGHI: Maximal accessories including knotted, jeweled headbands and playful jewelry.

An industry leader in accessories, Lisa "Lele" Sadoughi has over 20 years' experience designing maximalist costume jewelry, collectible headbands, jeweled sunglasses, specialty handbags, and more. Originally from Dallas, TX, Lele moved to New York City to design for brands Neiman Marcus to Tory Burch. In 2006, Lele launched J. Crew's first-ever jewelry collection with massive success, growing the business significantly.

In 2021, Lele launched her own brand of maximal accessories under her namesake, Lele Sadoughi. Initially a jewelry line, Lele Sadoughi has expanded into other categories to become the ultimate accessories destination. Lele is best known for her iconic knotted, jeweled headbands and wildly colorful, playful jewelry. The company has grown with the support of over 150 global retailers and the addition of a flagship boutique in Dallas, TX, which opened in 2021.

Lele Sadoughi has been worn by countless prominent female leaders such as Kate Middleton, Lady Gaga, Nicole Kidman, Mindy Kaling, and Naomi Campbell.

SARAH BRAY BERMUDA: Sun hats & scarves, including our Society Social exclusive style!

Sarah Bray Bermuda is dedicated to eliminating wasteful goods and promoting an inspirational shopping experience, with products made from antique, vintage, recycled and biodegradable materials.  Any products requiring additional crafting, are executed by local artisans within her home state of Texas and new home in Bermuda.  While Sarah does not think calling a non-essential brand "sustainable" is possible, she is committed to trying to be as sustainable as possible.  This is why her original fashion concept centers around biodegradable sun hats, woven from sea grass and palm leaf, topped with vintage floral ribbons and made-in-USA grosgrain. Pictured below is our exclusive Society Social X Sarah Bray sun hat!

MIGNONNE GAVIGANHandcrafted earrings and necklaces

At Mignonne Gavigan, accessories are the perfect finishing touch. Our philosophy is that sophistication and playfulness can coexist. We aim to thoughtfully design once-of-a-kind pieces that tell a story of handmade craftsmanship and faraway travels. Our approach stems from Mignonne's love of art, nature, architecture, and textiles bringing them all together in jewelry. 

We believe what you wear should bring you joy, maybe even encourage you to take a few risks. With partners in India and Asia, we create modern designs informed by 100-year-old heritage techniques. Signature styles include the scarf necklace, decadent statement earrings, dreamy intricately detailed brooches, and bracelets.

HADLEY KELLER: In-person signing of her new book, Beachside!

Hadley is a writer and editor living in New York. She currently serves as Digital Director at House Beautiful, where she oversees digital content and strategy for the brand in addition to working on the print magazine. Before that, she served as the founding editor at Architectural Digest’s AD PRO as well as market editor and design reporter for that magazine. She is a proud maximalist and antiques lover who can never resist a good tag sale.

About Beachside: The planned community of Windsor, on a barrier island in Vero Beach, Florida, offers elegant-yet-casual seaside living at its best. This sublimely landscaped village, planned by the renowned New Urbanists Andrés Duany and Elizabeth Plater‑Zyberk, boasts houses by A‑list architects and top interior designers, among them John Stefanidis, Steven Gambrel, and Alessandra Branca. The exteriors, Anglo‑Caribbean in style, feature steeply pitched roofs, open eaves, cantilevered balconies, and palm‑shaded courtyards and pools. The interiors, all executed with exquisite craftsmanship and appointed with fine finishes, range in style from traditional to sleekly contemporary. Beachside presents a wide array of the houses, organized by room. Filled with photographs of bougainvillea‑framed entrances, airy open‑plan living-dining rooms, cozy studies, and bedrooms that open onto balconies with sweeping ocean views, Beachside will inspire anyone yearning for a stylish coastal life.

AMANDA PETRO: Hand painted ornaments and original artwork!

Amanda is so grateful to have been raised in the beautiful coastal town of Fairhope, Alabama. She was born with the desire to create but living in a town of artists and patrons of the arts, definitely further encouraged and ignited her passion. She graduated from The University of Alabama in 2011 with a degree in Studio Art and a concentration in oil painting. Following her graduation, she studied for a year in the graduate painting program at The Savannah College of Art and Design in Atlanta. Amanda works in an abstract expressionist style. She lets paint be paint. Her work is composed of a balance of intuitive experimentation and intentional precision. She believes each color has a distinct personality and she enjoys encouraging them to interact. She lets what exists on a canvas dictate what is to come. Being open to any end result allows her work to evolve. Amanda resides in Birmingham with her husband and two children.