Roxy Te

Roxy Te

Founder / Creative Director

From an early age, North Carolina native Roxy Te was no stranger to the world of furniture, having even lived in her family’s first furniture factory until she was 2. As a young adult she spent her summers working in the office and fall and spring attending High Point Market. Years later, after graduating from Parsons the New School for Design in New York City, Roxy accepted a position as a trainee in the Executive Development Program at Belk Corporate and embarked on what she hoped would be a successful career as a fashion buyer. Despite gaining valuable retail experience, she realized cubicle life wasn’t enough. Committed to starting something of her own, inspired by her family’s story, and empowered by her corporate training, she returned to her roots. In August of 2011, Roxy took to e-commerce and proudly launched her very own furniture line, Society Social. Roxy predated the direct-to-consumer movement and offered all the fun customization usually reserved for designers - color matching for furniture pieces in any Sherwin Williams or Benjamin Moore finish, custom tape trim, fringe, piping and tassels on upholstery as well as the ability to upholster pieces in a customer's own material. By November 2011, a rattan table from her first collection was featured in House Beautiful’s “The Best” and soon after Southern Living declared, “Roxy is the leader in the bamboo furniture movement.”

Designed with everyday gatherings and celebrations in mind, Society Social’s colorful collection of furniture has since caught the eye of tastemakers including Elle Decor, HGTV, Traditional Home, Harper's Bazaar, Architectural Digest, Town & Country Magazine, Brides, InStyle, Glamour, Oprah, Southern Living, Coastal Living, Country Living, Marie Claire, Better Homes & Gardens, Real Simple, Good Housekeeping, My Domaine, Apartment Therapy, Refinery 29, Teen Vogue, and The Zoe Report. Roxy has also made appearances on national TV and hosted her own pilot “Carolina Reno” for HGTV. 

After nearly 10 years in the big city, 2 Society Social showrooms between the Lower East Side and Soho, 2 mini apartments, 1 puppy, and 1 baby later, Roxy, her husband and college sweetheart Alan Dale, and their young daughter Austen Kelly returned South. They currently live in Roxy's hometown just 5 minutes from the Society Social factory where she proudly continues her family’s legacy. Society Social will open its first ever flagship located in Charlotte, NC in 2019 and Roxy hopes to complete her most special design project to date, her family's forever home, in 2020. 


Melissa Napier

Melissa Napier

E-Commerce Operations / Marketing Manager

Society Social’s first employee, Melissa Napier joined “the team” in the summer of 2015 after graduating from Fordham University with a degree in Communications and Visual Arts. Unfamiliar to the world of furniture but with an innate interest in design (and rearranging bedroom furniture as a child), Melissa proudly accepted a position as Roxy’s right-hand woman in their Soho Showroom. 

As with any small business, Melissa understood the “all hands on deck” company culture, using it as a motivational opportunity to learn all aspects of the business as well as a variety of transferable skills. During those early years, Melissa assisted with design consultations, customer service inquiries, pop-up shops, social media, and marketing collateral. Over the past 4 years, she has seen Society Social grow from the ground up and is honored to be an integral part of this woman-founded and women-led creative business, now a team of 6! 

As the current E-Commerce Operations & Marketing Manager, Melissa oversees day to day operations, develops a cohesive marketing strategy and designs all graphics and e-blasts. Although she currently works from New York where she attends industry events, frequents the D&D building and holds down the NY social scene, she always looks forward to her monthly trips to visit Society Social North Carolina HQ!


Madison Chapman

Madison Chapman

Brand Ambassador / Customer Service Representative

Growing up in the acclaimed "Furniture Capital of the World," the Hickory/Conover area has been home to Madison and 5+ generations of her family. From Extreme Home Makeover to Fixer Upper (which she described as "her jam"), Madison has had a healthy life long addiction with HGTV and all things renovation and redecorating. Her affinity for design and furniture was simply a casual interest until joining Society Social, and has now grown into a full-fledged passion and career.   

Known by the team as "GenZ," Madison Chapman is the youngest member of the corporate team and the third member of team Society Social. After graduating from North Carolina State University in August of 2018 with a degree in Interpersonal Communication, Madison was set on joining a company that was tenacious, energetic, and passionate about its work. Through the luck of Facebook, she found Society Social and knew it was the perfect fit! Madison officially joined the team as Brand Ambassador & Customer Service Representative in February of 2019.

As a customer, Madison is your go-to girl! Jokingly, she will tell you she spent her four years of college studying talking, which works out nicely as she communicates with our customers daily. Her goal at Society Social is to transform the world of Customer Service from an email lost in the abyss, to a warm and helpful email in your inbox. At Society Social we believe business is fun and we're turning the typical experience with a retail brand upside down. Through caring for our customers, answering their every question, and supplying the absolute best meme or gif for any situation, Madison has set out to build customer loyalty through simply making your experience with SS a fun and enjoyable one from start to finish.


Alexandra Eads

Alexandra Eads

CLT Store Operations / Assistant Buyer - Home Decor

For the effervescent Alexandra, design is a family affair. Her Italian grandpa owned a luxury decorating company in New York City, so sumptuous silks, plush velvets, and tantalizing tassels occupy her earliest memories. As a child, she loved watching him and her mom meticulously decorate their homes, and their attention to detail allowed her to grow up understanding and appreciating an emphasis on interior design. Of course, her Irish Nana’s love affair with lace curtains would forever imbue her style with a sense of whimsy, as well.  

This early foundation in design drove Alexandra to pursue a background in art, fashion, beauty, and styling. After draping her childhood friends in self-styled Spice Girls couture, she went on to become a docent at an art gallery; assistant and stylist for the two clean-lined masterminds behind Proenza Schouler; and develop marketing and merchandising skills at Sephora Corporate. Always attentive to the idiosyncratic flare and distinct architecture of her surroundings, Alexandra’s style has been influenced by her time living in Florence, New York City, and San Francisco, and, in non-pandemic times, she loves traveling -- gathering eclectic styles and tastes from all around the world.

She is happy to have started her new adventure in Charlotte and to have found her place at Society Social -- a beautiful home in itself, and one which allows her to get back into the creative field. She is newly married and just bought her first house, and she’s excited to finally have a blank canvas to create a space all of her own. Along with her love for interior design, Alexandra also has a passion for beauty and skincare, and has turned this passion into a project in her spare time -- sampling, writing about and photographing products, and putting together beauty regimens for friends and fans. Alexandra’s love for fashion, art, and traveling has her feeling right at home with her co-workers at Society Social -- a perfectly-designed space with inspired objects and inspiring customers.