Behind the Brand > The Social Diary

CLT, we are coming! Our Flagship location is official!

Now that the ink has dried on the lease we are so excited to share our new location with you!
WE SIGNED LAST MONTH HERE!

At our first brick and mortar location at Atherton Mill in Southend Charlotte (save it on your google maps! 2000-2140 South Blvd, Charlotte, NC 28203 ;) we will offer our original furniture designs along with custom design services, home decor accessories and lifestyle gifts in what we hope will be a fresh retail experience; experience being the keyword.

We will be joining Atherton’s new openings, which include Barry’s Bootcamp, CAVA, Drybar, The Golden Carrot, Indaco, Las Olas, PAINT Nail Bar, Sephora, The Eagle Food & Beer Hall and West Elm, along with current offerings Warby Parker, Not Just Coffee, Anthropologie, O-Ku, Free People, Alton Lane, Atherton Market, Big Ben British Restaurant & Pub, Bookout Blooms, Brideside, Living Kitchen, Savory Spice Shop, Sola Salon Studios, and Vin Master!

As a modern brand that went digital before going physical, we understand the importance of having a place where our customers can not only touch and feel our designs, but also experience a physical expression of our brand. We will be working with an incredible designer who is no stranger to bringing brands to life through intentional design. (MORE ON THAT LATER!!) Together we will tackle our goal and challenge of creating a shopping experience that we hope is anything but traditional.

Overall construction starts in June and by August we hope to be given the reigns to upfit and design! Target opening is the month of October 2019!

Thank you from the bottom of our hearts for your support over the years. We simply cannot wait to see you at Society Social Charlotte. Meanwhile, you can follow along as we design our flagship here

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