Behind the Brand > The Social Diary

Our New Collection Has Arrived And House Beautiful Is "Totally Obsessed."

We are so grateful for the outpouring of excitement and warm welcome around our new collection launch and cannot thank YOU & House Beautiful enough for sharing all of our hard work with the world! Scroll below to read the feature and to shop our new collection

PS. For those of you who purchased the Charlie or Susie pillows, a portion of the proceeds goes to No Kid Hungry. Thank YOU!

"As longtime fans of Society Social founder Roxy Te and New York-based interior designer Ariel Okin, we were on the edge of our seat when word got out last fall that the two OG grandmillenials had been working on a top-secret project. Now the pair is officially unveiling the big news: a seven-piece furniture collection—Society Social's first-ever designer collab and Okin's debut product line."

"The collaboration has been in the work for more than nine months, when pair first connected in classic Instagram fashion: One day, while scrolling through her feed, Roxy Te stumbled upon an image of a home office that Okin had designed for a Brooklyn show house. 'The gorgeous blue grasscloth, simple raffia desk, crisply piped upholstery, and touches of blue and white stopped me in my tracks,' she recalls. 'It was a beautiful, fresh spin on the classics—something that's at the heart of what we do at Society Social.'"

"The resulting collection is filled with pieces that mix high-design inspiration and the needs of real-life families. Take the Bunny sofa: Based on a vintage reference image of Bunny Mellon's Antigua estate (now owned by Tory Burch), its shape works in both traditional and contemporary settings, and is available in Society Social's super-durable performance fabrics. (Even the white colorway is kid- and red-wine-proof, as Te can attest to.) When designing the Bobbie ottoman, inspired by a trompe l'oeil 'draped' wicker table owned by Marella Agnelli, Okin added an upholstered top. 'It's the perfect coffee table for parents with young children—no scary corners where anyone can bash an eye!' she says."